What is AMP?


AMP stands for Accelerated Mobile Pages.
It is a relatively restricted version of HTML and JavaScript that is made to ensure fast loading speeds, especially on mobile devices, where both processing speed and network connectivity can be limited.

When you perform a Google search on mobile, you can often see ⚡ next to some result. That means the page is an AMP page, and if you try to click on the result you will notice that the page pops up almost instantly, Nice!

Google wants to make their searchers happy, and one way to do so is to prioritize a fast-loading result, provided the result is relevant to the search.